User Research Coding Time Estimator
Estimate qualitative research analysis time based on transcription and coding depth. Enter values for instant results with step-by-step formulas.
Formula
Total Hours = (Raw Audio × Transcribe Factor) + (Raw Audio × Coding Factor) + Synthesis Overhead
The time required is calculated using multipliers on the raw interview footage. Transcription varies from 0.2x (AI review) to 3.0x (Manual typing). Coding/Analysis ranges from 0.5x (Light tagging) to 3.0x (Deep synthesis). A 20% overhead is added for final report generation and synthesis.
Worked Examples
Example 1: Standard Usability Test
Problem:10 interviews, 45 mins each. AI transcripts. Thematic analysis.
Solution:Raw: 7.5 hrs. Transcribe (AI): 1.5 hrs. Analysis (1.5x): 11.25 hrs. Synthesis: ~2.5 hrs. Total: ~15 hrs.
Result:15.3 Hours (~2.5 Days)
Frequently Asked Questions
What is 'Coding' in user research?
Coding is the process of labeling qualitative data (transcripts, notes) with tags to identify patterns. It transforms unstructured text into structured themes.
Does this include recruiting time?
No. Recruiting, scheduling, and incentive management are separate 'Research Ops' tasks that can take as much time as the fieldwork itself.