Trial to Paid Conversion Optimizer
Analyze SaaS trial funnels and calculate revenue impact of conversion improvements. Enter values for instant results with step-by-step formulas.
Formula
MRR = Visitors × Signup% × Activation% × Purchase% × ARPU
New MRR is calculated by multiplying the volume of traffic by the conversion rate at each step of the funnel, finally multiplied by the Average Revenue Per User (ARPU). This highlights that a 10% improvement in *any* stage yields the same 10% improvement in total revenue.
Worked Examples
Example 1: SaaS Launch
Problem:10k visitors, 5% signup, 40% activation, 10% purchase. ARPU $50.
Solution:Trials: 500. Activated: 200. Paid: 20. MRR: 20 * $50 = $1,000.
Result:$1,000 New MRR
Frequently Asked Questions
What is a good Trial-to-Paid conversion rate?
For opt-in (no credit card) trials, 5-15% is typical. For opt-out (credit card required) trials, 40-60% is common, but with lower signup volume. B2B SaaS generally sees higher rates than B2C.
How long should a free trial be?
14 days is standard for B2B. 7 days for simpler apps. 30 days is often too long (creates urgency procrastination). The trial should be just long enough to reach Activation.
Freemium vs. Free Trial?
Freemium is a forever-free plan with limited features; Trial is full features for limited time. Freemium is an acquisition strategy (top of funnel). Trial is a conversion strategy. Use Freemium if your marginal cost is low and you have a viral loop.
How do I reduce churn after the trial?
Ensure the user has formed a habit *during* the trial. Send lifecycle emails (drip campaigns) that guide them to value. Offer annual plans to lock in commitment.