Stakeholder Communication Planner
Plan stakeholder communication frequency using power-interest matrix. Enter values for instant results with step-by-step formulas.
Worked Examples
Example 1: ERP Implementation
Problem:12 stakeholders: CEO (H/H), CFO (H/M), IT Director (H/H), 4 department heads (M/H), 3 power users (L/H), 2 vendors (L/M). Execution phase, high risk.
Solution:Manage closely: CEO, IT Director. Keep satisfied: CFO. Keep informed: dept heads, power users. Monitor: vendors. Weekly steering with CEO/IT, bi-weekly with CFO, monthly town halls.
Result:3 weekly | 1 bi-weekly | 6 monthly | 2 quarterly | Structured governance
Example 2: Marketing Campaign
Problem:6 stakeholders: CMO (H/H), Brand Manager (M/H), Creative Agency (M/M), Sales VP (H/L), Legal (M/L), Finance (L/L). Planning phase, low risk.
Solution:Manage closely: CMO. Keep informed: Brand Manager, Agency. Keep satisfied: Sales VP, Legal. Monitor: Finance. Weekly with CMO, bi-weekly creative reviews, monthly sales updates.
Result:1 weekly | 2 bi-weekly | 2 monthly | 1 quarterly | Streamlined
Example 3: Product Launch
Problem:8 stakeholders across engineering, marketing, sales, support. Closing phase, medium risk.
Solution:Closing phase increases communication. Daily standups with core team. Weekly cross-functional updates. Clear escalation paths. Post-launch communication plan for customers.
Result:Increased closing frequency | Daily core team | Weekly all-hands | Launch comms plan
Frequently Asked Questions
What is stakeholder communication planning?
Stakeholder communication planning determines who needs what information, when, and how. It maps stakeholders by influence and interest, assigns appropriate communication frequency, and creates a structured approach to keep everyone informed and engaged.
How do I manage stakeholder expectations?
Set expectations early about scope, timeline, and communication rhythm. Be consistent. Report bad news promptly and with mitigation plans. Under-promise and over-deliver. Document agreements. Escalate issues before they become crises.
What communication channels should I use?
Match channel to message: Email for documentation and updates. Meetings for discussion and decisions. Instant message for quick questions. Dashboards for real-time status. Phone for sensitive issues. Use stakeholder preference when possible.
Should stakeholder plans change during a project?
Yes. Re-assess at phase transitions, when risks materialize, when stakeholder roles change, or when engagement isn't working. Add new stakeholders as they emerge. Adjust frequency based on project status. The plan is living, not static.