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B2B Lead Qualification Score

Score B2B leads using BANT and Firmographics to identify MQLs and SQLs. Enter values for instant results with step-by-step formulas.

Worked Examples

Example 1: Perfect SQL

Problem:Enterprise, Perfect Industry (10/10), Has Budget, Immediate Timeline, Decision Maker.

Solution:Firmo: 30. BANT: 20+20+30 = 70. Total: 100.

Result:Score: 100 (Hot)

Example 2: Tire Kicker

Problem:SMB, Bad Industry (2/10), No Budget, Unknown Timeline, Gatekeeper.

Solution:Firmo: 8. BANT: 0. Total: 8.

Result:Score: 8 (Cold)