Ad Frequency & Wearout Analyzer
Analyze ad reach and frequency to detect creative fatigue and optimize caps. Enter values for instant results with step-by-step formulas.
Worked Examples
Example 1: Facebook Campaign
Problem:100,000 Impressions, 20,000 Reach
Solution:Frequency = 5.0. Hard Limit is 5.
Result:Status: Creative Fatigue (Critical)
Example 2: Display Awareness
Problem:1,000,000 Impressions, 200,000 Reach
Solution:Frequency = 5.0. Hard Limit is 10.
Result:Status: Optimal (Good Awareness)
Frequently Asked Questions
What is Ad Frequency?
It is the average number of times a single user sees your ad. If Frequency is 3, the average user saw it 3 times.
What is Ad Wearout/Fatigue?
When your audience sees the same ad too many times, they stop paying attention (Banner Blindness) or get annoyed (Negative Brand Sentiment). Performance metrics like CTR drop, and costs rise.
What is the 'Effective Frequency'?
Historically, the 'Rule of 7' suggested 7 views for purchase. In digital, it varies. 1-2 for awareness, 3-5 for consideration/action. Beyond that usually yields diminishing returns.
How do I fix high frequency?
1. Expand your audience (increase Reach). 2. Refresh your creative (new images/copy). 3. Set a Frequency Cap in the ad platform.