ARR Calculator
Calculate Annual Recurring Revenue and growth rate from MRR and expansion revenue. Enter values for instant results with step-by-step formulas.
Formula
ARR = MRR x 12 | Net New MRR = New + Expansion - Churn - Contraction
ARR is your Monthly Recurring Revenue annualized. Net New MRR combines all revenue movements: new customer revenue, expansion from existing customers, minus losses from churn and downgrades. Net Revenue Retention = (MRR + Expansion - Churn - Contraction) / MRR x 100.
Worked Examples
Example 1: Series A SaaS Company Metrics
Problem: A SaaS company has $50,000 MRR, $8,000 new MRR, $3,000 expansion MRR, $2,000 churned MRR, $1,000 contraction MRR, and 200 customers. Previous year ARR was $480,000.
Solution: Current ARR = $50,000 x 12 = $600,000\nNet New MRR = $8,000 + $3,000 - $2,000 - $1,000 = $8,000\nYoY Growth = ($600,000 - $480,000) / $480,000 = 25%\nMonthly Churn = $2,000 / $50,000 = 4.0%\nNet Retention = ($50,000 + $3,000 - $2,000 - $1,000) / $50,000 = 100%\nARPU = $50,000 / 200 = $250/mo
Result: ARR: $600,000 | Growth: 25% YoY | Net Retention: 100% | ARPU: $250/mo
Example 2: High-Growth SaaS Startup
Problem: A startup has $15,000 MRR, $5,000 new MRR, $1,500 expansion, $500 churn, $200 contraction, 50 customers. No previous year data.
Solution: Current ARR = $15,000 x 12 = $180,000\nNet New MRR = $5,000 + $1,500 - $500 - $200 = $5,800\nMonthly Growth = $5,800 / $15,000 = 38.7%\nChurn Rate = $500 / $15,000 = 3.3%\nNet Retention = ($15,000 + $1,500 - $500 - $200) / $15,000 = 105.3%\nARPU = $15,000 / 50 = $300/mo\nProjected 12mo ARR = ~$180K x growth = significant growth
Result: ARR: $180,000 | Monthly Growth: 38.7% | Net Retention: 105.3% | ARPU: $300/mo
Frequently Asked Questions
What is ARR and how is it different from MRR?
ARR stands for Annual Recurring Revenue and represents the total recurring revenue a business expects to earn over a 12-month period. It is calculated by multiplying your Monthly Recurring Revenue (MRR) by 12. While MRR provides a monthly snapshot of subscription revenue, ARR gives investors and stakeholders a normalized annual view that is easier to compare against annual benchmarks and industry standards. ARR is the primary revenue metric for SaaS companies, especially those with annual subscription contracts. MRR is more useful for tracking month-to-month operational performance and detecting trends quickly. Both exclude one-time fees, setup charges, and variable or consumption-based revenue that is not guaranteed to recur.
What is a good ARR growth rate for SaaS companies?
ARR growth expectations vary significantly by company stage. Early-stage startups with less than $1 million ARR should target tripling (200%+ growth) annually, often called T2D3 growth (triple, triple, double, double, double over five years). Companies at $1-10 million ARR typically grow 100-200% annually. At $10-50 million ARR, 50-100% growth is strong. Companies above $50 million ARR growing at 30-50% are considered high performers. The Rule of 40 is a common benchmark: a healthy SaaS company should have its growth rate plus profit margin exceed 40%. For example, 50% growth with negative 10% margins equals 40, which is the minimum. Bessemer Venture Partners publishes annual benchmarks showing median growth rates by ARR scale.
How do I calculate customer lifetime value from ARR metrics?
Customer Lifetime Value (LTV) from ARR metrics can be estimated using average revenue per account and churn rate. The simple formula is LTV = ARPU divided by monthly churn rate, or equivalently, Annual ARPU divided by annual churn rate. For example, if your ARPU is $500 per month and monthly churn is 2%, then LTV = $500 / 0.02 = $25,000. For companies with strong net revenue retention above 100%, a more nuanced formula accounts for expansion: LTV = ARPU divided by (Gross Churn Rate minus Expansion Rate). The LTV to CAC (Customer Acquisition Cost) ratio is a critical efficiency metric, with 3:1 or higher considered healthy for venture-backed SaaS. A ratio below 1:1 means you spend more to acquire customers than they generate in lifetime value.
How does the Rule of 40 apply to ARR analysis?
The Rule of 40 is a benchmark stating that a healthy SaaS company's revenue growth rate plus profit margin should equal or exceed 40%. For example, a company growing ARR at 60% with a negative 15% profit margin scores 45, which passes the Rule of 40. Conversely, a company growing at 20% with 15% margins scores 35, which falls short. This metric helps investors and operators balance the trade-off between growth and profitability. Companies above 40 are generally considered well-managed, while those significantly above 40 command premium valuations. The Rule of 40 becomes increasingly important as companies scale past $10 million ARR and need to demonstrate a path to sustainable economics.
What is the difference between committed ARR and run-rate ARR?
Committed ARR includes only revenue from signed contracts that are currently active and expected to renew, providing a conservative view of recurring revenue. Run-rate ARR takes the most recent month's MRR and multiplies by 12, which can be misleading if that month had unusual activity. For example, if a company closes several large deals in December, the run-rate ARR may overstate the normalized annual revenue. Committed ARR also accounts for known upcoming churns and contract expirations. Investors generally prefer committed ARR because it provides a more reliable baseline, while run-rate ARR is useful for tracking momentum and recent growth trends.
How should startups track ARR when they have both monthly and annual contracts?
When a SaaS company has a mix of monthly and annual contracts, ARR should normalize all revenue to an annual basis. Monthly subscriptions are multiplied by 12, while annual contracts are counted at their full annual value. Multi-year contracts should be divided by the number of years and counted at their annualized rate. One-time implementation fees, setup charges, and professional services revenue should be excluded from ARR since they are not recurring. It is important to track the percentage of ARR on annual versus monthly contracts separately, as annual contracts provide more revenue predictability and typically have lower churn rates than month-to-month subscriptions.